"This readable, practical book helps business
people quickly understand what business intelligence is, how it works,
where it's used, and why and when to use it-all illustrated by real case
studies, not just theory."
Nigel Pendse
Author of The OLAP Report
www.olapreport.com
So much information, so little time. All
too often, business data is hard to get at and use-thus slowing decision-making
to a crawl. This insightful book illustrates how organizations can make
better, faster decisions about their customers, partners, and operations
by turning mountains of data into valuable business information that's
always at the fingertips of decision makers. You'll learn what's involved
in using business intelligence to bring together information, people, and
technology to create successful business strategies-and how to execute
those strategies with confidence. Topics covered include:
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THE BUSINESS INTELLIGENCE MINDSET: Discover
the basics behind business intelligence, such as how it's defined, why
and how to use it in your organization, and what characteristics, components,
and general architecture most business intelligence solutions share.
-
THE CASE FOR BUSINESS INTELLIGENCE: Read how
world leaders in finance, manufacturing, and retail have successfully implemented
business intelligence solutions and see what benefits they have reaped.
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THE PRACTICE OF BUSINESS INTELLIGENCE: Find
out what's involved in implementing a business intelligence solution in
your organization, including how to identify your business intelligence
opportunities, what decisions you must make to get a business intelligence
project going, and what to do to sustain the momentum so that you can continue
to make sense of all the data you gather.
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