About the Book
Take charge of Web design
and production—faster, smarter, better!
If you can use a computer, you can create
a Web site—and this friendly, high-energy guide shows how to do it faster,
smarter, and better. Dive in! Teach yourself exactly what you need to know
using the quick lists, numbered steps, and helpful examples. Master Web
production essentials—and move on to doing the cool things you want to
do!
• Plan your Web page the way the experts
do
• Learn how to produce and organize compelling
content
• Get tips for orchestrating colors, backgrounds,
and graphics
• Turn Microsoft® Word documents into
Web pages
• Get your feet wet with basic HTML—code
your own pages!
• Use Microsoft FrontPage® for advanced
features and effects
• Go live! and learn tricks for keeping
your site fresh
Related Books
Table of Contents
Acknowledgments
vii
Introduction ix
PART I: THE TALK: WEB PAGE
BASICS
In Part One, you'll learn
about Web page creation and design, quell lingering feelings of doubt (yes—you
can create Web pages), and acquire knowledge you can use to move forward
with confidence. In these early chapters, you'll find all sorts of tips,
tricks, and theory along with a wealth of online links to resources and
examples. By the time you've finished reading Part One, you'll be ready
to create the four Web sites described in Part Two.
CHAPTER 1: Demystifying
Your (Future) Home Page 3
The Internet—Just
a Bunch of Hardware 4
The Web—Some
Software for the Hardware 4
Web Pages—A
Few Files on the Net 6
From
Your Head to the Web (and Back Again) 13
Progressing
at a Steady Clip 15
Key Points
16
CHAPTER 2: Creating and
Shaping Web Text 17
Readers'
Approach to Online Pages 18
Textual
Elements of a Web Page 21
Writing
for the Web 25
Key Points
36
CHAPTER 3: Creating and
Using Art on the Web 37
Mechanics
of Web Graphics 38
The Art
of Using Web Graphics 53
Acquiring
Art 59
Key Points
68
CHAPTER 4: Web Page and
Web Site Design 69
Audience
Reigns Supreme 70
Storyboarding
Your Web Site 72
Web Page
Design Rules That Won't Let You Down 74
Web Site
Design Rules to Live By 94
Case
Study Practice 96
Key Points
97
CHAPTER 5: Stockpiling
the Goods 99
Internet
Connectivity and Server Space 99
Web Page
Creation Tools 105
A Bit
about Browsers 115
Key Points
118
CHAPTER 6: Planning Your
Attack 119
Defining
Your Goals 121
Getting
to Know Your Audience 121
Drawing
the Blueprints for Your Site 124
Laying
Your Home Page's Foundation 130
Gathering
Supplies and Preparing to Build 133
Key Points
134
PART II: THE WALK: CREATING
WEB PAGES
In Part Two, you'll find
four project chapters designed to help you acquire some well-rounded, hands-on
experience as you walk through the Web site creation process. As we're
sure you've heard, never underestimate the value of hands-on experience!
The chapters in this part are arranged progressively, from simplest to
hardest, so you can ease your way into more advanced Web page creation
tasks.
CHAPTER 7: Posting a Web
Page Within an Hour (or So) 137
Introducing
Online Groups and Communities 138
Getting
Acquainted with MSN Groups 139
Planning
an MSN Groups Site 141
Becoming
an MSN Member with a .NET Passport 143
Creating
an MSN Groups Web Site 145
Additional
Resources 146
Key Points
146
CHAPTER 8: Demystifying
Basic HTML 147
Gathering
Project "Supplies" 147
Why HTML?
149
HTML
Basics 151
Planning
the HTML Site 159
Getting
Your Folders and Graphics in Place 161
Preparing
Your Home Page File 163
Specifying
the Background and Link Colors 165
Creating
a Table 167
Inserting
and Linking the Logo 170
Inserting
the Home Page Banner Graphic 173
Adding
Navigation Links 174
Inserting
Footer Information 177
Copying
the Home Page Framework to Subpages 181
Inserting
Body Text on the Home Page 186
Inserting
and Linking a Picture 195
Finalizing
the Home Page 195
Using
the Music Site's Framework as a Template 196
Additional
Resources 199
Key Points
199
CHAPTER 9: Creating Web
Pages with Microsoft Word 201
Gathering
Project "Supplies" 202
Introducing
the Web Capabilities of Word 2002 203
Planning
Your Word 2002 Web Page 213
Formatting
a Text Document 215
Following
the Wizard's Lead 219
Changing
Background Colors 224
Tweaking
the Navigation Bar Settings 225
Saving,
Closing, and Reopening Your Site 227
Creating
and Inserting WordArt 228
Working
with Text and Adding Copyright Information 231
Inserting
Images 235
Working
with Hyperlinks 241
Previewing
Your Word-Generated Web Page 252
Additional
Resources 254
Key Points
254
CHAPTER 10: Creating Web
Sites with FrontPage 255
Introducing
FrontPage: A Full-Featured HTML Editor 257
Planning
Your FrontPage Web Site 262
Creating
a New Web 265
Creating
the Subpage Layout 266
Using
the Subpage Layout to Build Web Pages 283
Creating
a Home Page in FrontPage 300
Additional
Resources 307
Key Points
307
PART III: THE REST: GOING
LIVE AND MOVING ON
After you post your Web
site, you should count on providing at least a small dose of continuing
attention to it. Sure, you could slap any old Web page onto the Web and
leave it there unattended, but your site would quickly grow dusty and probably
wouldn't be revisited very often. To have a truly successful site, you
need to tend to your Web pages every so often. The purpose of the Part
Three chapters is to show you how to go live (get your pages online) and
stay alive.
CHAPTER 11: Sending Your
Web Pages into the Real World 311
Transferring
Your Files to the Internet 312
Reviewing
Your Work 327
Registering
with Search Engines and Directories 328
Key Points
332
CHAPTER 12: Updating, Archiving,
and Moving On 333
Updating
Your Web Pages 333
Archiving
Web Page Elements 337
Moving
Beyond Basic Web Pages 338
Key Points
342
INDEX 343 |
